It’s Easy Being Green
Blog, The Inns // EAmbrose // 8 May 2012We’re going to hand the reins over to marketing intern, Nora, for a minute, and let her exercise some blogging skills! A senior at Wells College, Nora’s been working with us for the past few months on various endeavors, and has proven to be a great help. Thanks, Nora!
Having grown up in small town USA and then gone on to attend college in the equally small Aurora, New York, I’ve come to love nature. Untouched by urban sprawl, anyone who’s visited Aurora can appreciate the beautiful environment and landscape, myself included. Recently I found out that the Inns of Aurora, located a short walk from my college in Aurora, New York carry Aveda products in their guest rooms. I’ve always been fond of environmentally friendly products, but recently many companies have been going “green” with environmentally safe products, which, after closer inspection, were nothing more than natural ingredients or “green” packaging. While these “green” improvements are a step in the right direction, I was curious to find out if Aveda was any different, so I decided to do a little research to find out more about the brand; what I found definitely surprised me!
As a company dedicated to creating environmentally responsible health and beauty products, Aveda products are as 
environmentally safe as possible. As the first company to sign the Coalition for Environmentally Responsible Economies Principles, Aveda is certainly dedicated to caring for the world; all Aveda products are packaged in 100% post consumer recycled plastic and manufactured using only wind power. Aveda products are not tested on animals, and the company uses and promotes alternative testing methods – a reassuring message, especially when I surf the web and find ridiculously cute pictures of puppies and penguins! In addition to producing products that are safe for the environment, Aveda strives to give back to the earth as well as society through their partnerships with nonprofit organizations that work towards social and environmental improvement. The company runs their own recycling program under which consumers can recycle old Aveda product caps to extend the current boundaries of recycling.
Normally when I read about the ingredients in an environmentally friendly product I walk away slightly confused with the image of a chemical plant in the back of my mind; this wasn’t the case with Aveda. As I read their website, which included ingredients like rose and lavender form Bulgaria, sandalwood from Australia, and turmeric root, I was reminded of a garden bursting with plants.
Suffice it to say, I wish every hotel and inn I’ve stayed at had carried Aveda products! I think I’ve fallen in love; the company goes beyond the use of “green” ingredients or packaging, encompassing a variety of environmentally
friendly actions. From their company beliefs and mission to their environmentally responsible actions, the Aveda message and company mission align perfectly with the Aurora lifestyle and the Inns of Aurora offerings.
